As an actor, Ichihara Hayato has had an overwhelming presence in numerous works and continues to move people's hearts.
His straightforward and honest attitude of sticking to his beliefs at all times has given courage and sympathy to many people.
The new visuals and special movie are based on the brand slogan "Let's do it," and feature a sword engulfed in flames intersecting with Ichihara's passion.
It expresses on an overwhelming scale the firm determination to take on new challenges and the strength that emanates from within.

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-Interview comment from Hayato Ichihara-

I really love things that are unpredictable, like water, smoke, and fire, as in this shoot.
I didn't know what shape it would turn out to be until I actually took the photo. That was something I was really looking forward to. I was very happy to have had the opportunity to take on such a challenge.
When I encounter something unknown, I can't help but feel excited, as if I might discover or search for a new side of myself.
I want to have a variety of experiences and see a variety of things. I'm very happy to be able to realize my true self.
When you're in a pinch, your true self comes out. You realize who you really are.
So, I think that taking on new challenges is an opportunity to get to know yourself better.